Online video is well and truly, having the best time of its life right now. It seems to be factoring in every marketing plan worth its salt, with some incredible videos being produced by brands that are lighting up social media. I wanted to explore the state of the online video industry a bit further and delve into the stats that show the huge growth curve online video is currently on. Right now it is one of the most fascinating aspects of online, as brands continue to push the boundaries of what’s possible and engaging the audience in completely new ways. It is a seriously big business and one that every brand wants to be a part of. And it’s easy to see why..
Over 35 hours of video uploaded to YouTube every minute
This stat on its own is pretty stunning and quite hard to get your head around. But when you look at in in the context of the past 3 years, or even 6 months, you realise just how impressive this is. The graph below from Youtube shows the average hours of video uploaded every minute, back to June 2007. While this started at 6 hours, in the past 6 months it stood at 23. That’s a huge increase of 12 hours per minute in just 6 months :
That is some seriously impressive growth and also shows that just as much as brand video is growing, ugc is growing at a staggering rate, due largely to the growth in mobile and ease of uploading. As Youtube note themselves there are other factors, such as upping the time limit in videos, which would obviously attribute for an increase in the total length of video uploads. But this is impressive nonetheless.
Blinkx shares up by 400%
At the business end of video, Blinkx are showing that online video is starting to become a profitable industry. While Google still won’t reveal whether Youtube is making them money or not, Blinkx have recently announced their first ever turn in profit in the 6 months up to September. And it comes 3 years after they first launched. Blinkx make money through running ads alongside the videos they index, acting as a huge video search tool. They have certainly had a good year, as the 400% share increase shows. It’s also encouraging to see that online video isn’t just about Youtube and there are some other serious players in the market with unique offerings.
Online video ads reach half of U.S. users
While some research shows that advertisers are cautious over online video advertising, due to factors such as standardisation of ad formats, online video advertising is going from strength to strength. A recent study from ComScore (the people who measure things), found that just over 45.4% of users in America viewed at least one video ad over a month. But more impressively, were exposed to 32.2 videos each, on average. That’s over 4.3 million video ads that were served to the online U.S. population in September 2010. This shows the power of online video ads to get right in front of your target audience. And while there are some definite rights and wrongs in the content of the video ad, I think we’ll see this grow even more and prove itself as a valuable industry up there with TV.
Comedian makes $315,000 from online video
A recent study found that comedians top the bill for online video earnings, and one in particular is doing very well. A recent study found that comedian Shane Dawson, who amassed 431.7 million online video views in the past year made $315,000 from his content, through ad revenue. He came out top for independent earners on Youtube and it’s certainly an aspirational case study that shows the business of online video isn’t just for big brands.
Kia spend a third of budget on online video
In a bold move, Kia Motors have invested a third of their £2 million marketing budget for the new Sportage model, into online video. We’ve seen the motor industry embracing social media more and more – with Ford launching a model through Facebook – and this shows the commitment that some brands are making to online video. Not so much an add-on or a nice to have, but a central facet of a multi-million pound campaign. The online campaign will focus on the central characters from the TV adverts and include home-page takeovers and video ads. Cases like this help to solidify online video as a serious marketing avenue that can bring a campaign to life and help you get that extra bang for your buck.
20% of downstream internet traffic is to Netflix
In a huge coup for Netflix, a recent study found that 20% of peak time donwstream internet traffic was streaming video from their site. This is great news for Netflix, and perhaps not so great news for the DVD market. If Netflix were available in Ireland I would be there in an instant and would choose to view all films in this way, as it simply doesn’t make sense to invest in a DVD anymore and I expect that even the gift market for this may eventually die out. 20% is a huge figure and shows how much Netflix has staked its claim in this market.
2 billion videos viewed each month Facebook
In June 2010 Facebook released some interesting stats into their online video offering, which show the huge potential it has to own this market. They revealed that as well as 2 billion video views on its site each month, there were 415,000 online video uploads each day. While it may not be a contender to Youtube just yet, the sharing capabilities within Facebook and the ease of connecting with your community show the potential for this to grow. Interestingly, Youtube now offer the option of connecting with Facebook instead of logging in with your gmail account. This shows Youtube recognises the power to use the huge community on Facebook, something it can’t compete with, to combine with its own wealth of online video.
Live stream video viewing up by 650%
In their most recent report into online video, Comscore announced that the amount of live-streamed video we’re watching has grown by 648% over the past year. This is absolutely phenomenal growth and compares to a (still impressive) 68% increase in video views on Youtube. While it may still form a minor part of the online video market, live streaming is growing in popularity and use, as we become more accustomed to this form of content, both as consumers and producers. UStream are owning the market here, but Facebook are quickly getting in on the game – recently introducing LiveStream integration with Facebook pages. This has the potential to hugely increase the live stream video market and see it really reach the mainstream.
This guest post is by Roman from how this website makes money.
Two years ago I stumbled across the concept of blogging for money. Instantly it hit me as the perfect thing: sit behind a computer, design a site, write, be my own boss, work from home, what could be better? I knew nothing about traffic, SEO, backlinks, Pagerank, or keywords. I knew nothing about how to make money with a website. So what did I do next? I registered the domain name howthiswebsitemakesmoney.
Looking back all I can do is laugh at my arrogance. Like thousands before me and thousands who will come after me, my first attempt at blogging was a site about making money online.
Two years later, I know how to start a site, I know how to write content, I know about SEO, I know about backlinks, I know how to add advertisements … but I still do not know how to make good money online. The site makes dimes a day, not dollars.
The site has been two years of disappointment. Two years of waking up in the morning and seeing the same green egg in AdSense. Two years of waiting for a four-digit affiliate check with my name on it. Two years of working without pay. Two years of scratching my head.
So I asked for advice, and every time the reply was the same: create a site about something else. Create a site about what you know and what you enjoy. Do not create a site with the intent to make money, create a site with the intent to help people by doing something you enjoy doing.
What happened when I changed my intent
Six months ago I created a new site. This time my intent was pure pleasure.
I live in Prague and I love it here. So I made a little site about how great Prague is and what people should do when they come for a visit. It was built in a month. In a gust of activity I designed the site and wrote the content.
It was so easy. I did not agonize over what to write about. The content flowed effortlessly from my head to the keyboard. I did not have to take long walks with the dog or waste water standing dazed in the shower coming up with new ideas. I just sat down at the computer and wrote about what I know. It was so easy I actually looked forward to it.
As an afterthought, I created a simple page where people can order a real postcard from Prague. Visitors select a picture of Prague and fill out a form indicating what they want written on the postcard. After they hit the Submit button I get the request by email. I grab a postcard and, like an ancient scribe long before computers, lick the tip of the pen and write. After pounding a Prague stamp on the postcard I toss it into the mailbox on my way to work. I charge $4.00 for this five minutes of work.
I created this site with no aspirations of becoming rich, no day dreams of shaking hands with Oprah, no imagined scenes of telling my employer to find some other donkey to kick around. I created the website because it was easy for me to do and I enjoyed it. I made it because I needed a break from my ‘real’ website. I expected nothing to happen.
Again, I was wrong.
My hand is ink blue from all the postcards I have written.
I wrote a postcard from a son playing a trick on his mother: “Hi, Mom! Sorry for not calling in last few days. But I am in Prague with friends. Having a great time and the beer is sooo cheap. Say hi to Dad.”
I have written postcards to countries all over the world. Some of them in languages other then English—I have no idea what I am writing. Fortunately, the order form does not allow Chinese characters!
I get emails from people thanking me for the information they found on the site, thanking me for the postcard, asking for more information.
I feel like I am making the world a better place. I made a website about something I know about and am interested in and people are thanking me. Emotionally it is a soft, warm, fuzzy ball.
And yes, I am making money.
Intend to enjoy and you might make money
I learned a lot about making money online not from my site about making money, but from licking postage stamps.
New arrivals to the make-money-online scene go through the same initiation—they start out with the intent to make money, then fail to make more then a pile of pennies. For some it means the end and they quit, but for others this brutal introduction teaches them that their intent needs to change.
Of course, making money is about traffic, clicks, affiliates, backlinks SEO, but it’s also about finding something you enjoy doing. If your intent is only to make money the odds are stacked against you: you will probably quit. But if your intent is to do something you enjoy then you will keep moving forward until one day, you will be surprised to find that you are making money.
What’s your intent?
Roman intends to figure out how this website makes money. He has been trying to do that for two long years, so when he needs a break and do something fun he goes onto his other website to send a real postcard to his mother who misses him very much.
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Adobe releases Lightroom 3.3, ACR 6.3 & Lens Profile Downloader <b>...</b>
Adobe releases Lightroom 3.3, ACR 6.3 & Lens Profile Downloader: Adobe has released Photoshop Lightroom 3.3, Camera Raw 6.3 and DNG Converter 6.3. These are final versions of updates that were originally posted as 'release candidates' ...
Small Business <b>News</b>: The Small Business Samba
From the slow dance Republicans and Democrats have been doing in Washington the last few weeks over tax cuts and jobless benefit extensions approved earlier.
Cake Wrecks: BREAKING <b>NEWS</b>
BREAKING NEWS. Monday, December 6, 2010. Michael Jackson is DEAD!!!!! But he still somehow managed to release a new album this month called "Michael." Great. I'm a fully functioning human being that can't even remember to take out the ...
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Adobe releases Lightroom 3.3, ACR 6.3 & Lens Profile Downloader <b>...</b>
Adobe releases Lightroom 3.3, ACR 6.3 & Lens Profile Downloader: Adobe has released Photoshop Lightroom 3.3, Camera Raw 6.3 and DNG Converter 6.3. These are final versions of updates that were originally posted as 'release candidates' ...
Small Business <b>News</b>: The Small Business Samba
From the slow dance Republicans and Democrats have been doing in Washington the last few weeks over tax cuts and jobless benefit extensions approved earlier.
Cake Wrecks: BREAKING <b>NEWS</b>
BREAKING NEWS. Monday, December 6, 2010. Michael Jackson is DEAD!!!!! But he still somehow managed to release a new album this month called "Michael." Great. I'm a fully functioning human being that can't even remember to take out the ...
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Adobe releases Lightroom 3.3, ACR 6.3 & Lens Profile Downloader <b>...</b>
Adobe releases Lightroom 3.3, ACR 6.3 & Lens Profile Downloader: Adobe has released Photoshop Lightroom 3.3, Camera Raw 6.3 and DNG Converter 6.3. These are final versions of updates that were originally posted as 'release candidates' ...
Small Business <b>News</b>: The Small Business Samba
From the slow dance Republicans and Democrats have been doing in Washington the last few weeks over tax cuts and jobless benefit extensions approved earlier.
Cake Wrecks: BREAKING <b>NEWS</b>
BREAKING NEWS. Monday, December 6, 2010. Michael Jackson is DEAD!!!!! But he still somehow managed to release a new album this month called "Michael." Great. I'm a fully functioning human being that can't even remember to take out the ...
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Adobe releases Lightroom 3.3, ACR 6.3 & Lens Profile Downloader <b>...</b>
Adobe releases Lightroom 3.3, ACR 6.3 & Lens Profile Downloader: Adobe has released Photoshop Lightroom 3.3, Camera Raw 6.3 and DNG Converter 6.3. These are final versions of updates that were originally posted as 'release candidates' ...
Small Business <b>News</b>: The Small Business Samba
From the slow dance Republicans and Democrats have been doing in Washington the last few weeks over tax cuts and jobless benefit extensions approved earlier.
Cake Wrecks: BREAKING <b>NEWS</b>
BREAKING NEWS. Monday, December 6, 2010. Michael Jackson is DEAD!!!!! But he still somehow managed to release a new album this month called "Michael." Great. I'm a fully functioning human being that can't even remember to take out the ...
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Adobe releases Lightroom 3.3, ACR 6.3 & Lens Profile Downloader <b>...</b>
Adobe releases Lightroom 3.3, ACR 6.3 & Lens Profile Downloader: Adobe has released Photoshop Lightroom 3.3, Camera Raw 6.3 and DNG Converter 6.3. These are final versions of updates that were originally posted as 'release candidates' ...
Small Business <b>News</b>: The Small Business Samba
From the slow dance Republicans and Democrats have been doing in Washington the last few weeks over tax cuts and jobless benefit extensions approved earlier.
Cake Wrecks: BREAKING <b>NEWS</b>
BREAKING NEWS. Monday, December 6, 2010. Michael Jackson is DEAD!!!!! But he still somehow managed to release a new album this month called "Michael." Great. I'm a fully functioning human being that can't even remember to take out the ...
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Online video is well and truly, having the best time of its life right now. It seems to be factoring in every marketing plan worth its salt, with some incredible videos being produced by brands that are lighting up social media. I wanted to explore the state of the online video industry a bit further and delve into the stats that show the huge growth curve online video is currently on. Right now it is one of the most fascinating aspects of online, as brands continue to push the boundaries of what’s possible and engaging the audience in completely new ways. It is a seriously big business and one that every brand wants to be a part of. And it’s easy to see why..
Over 35 hours of video uploaded to YouTube every minute
This stat on its own is pretty stunning and quite hard to get your head around. But when you look at in in the context of the past 3 years, or even 6 months, you realise just how impressive this is. The graph below from Youtube shows the average hours of video uploaded every minute, back to June 2007. While this started at 6 hours, in the past 6 months it stood at 23. That’s a huge increase of 12 hours per minute in just 6 months :
That is some seriously impressive growth and also shows that just as much as brand video is growing, ugc is growing at a staggering rate, due largely to the growth in mobile and ease of uploading. As Youtube note themselves there are other factors, such as upping the time limit in videos, which would obviously attribute for an increase in the total length of video uploads. But this is impressive nonetheless.
Blinkx shares up by 400%
At the business end of video, Blinkx are showing that online video is starting to become a profitable industry. While Google still won’t reveal whether Youtube is making them money or not, Blinkx have recently announced their first ever turn in profit in the 6 months up to September. And it comes 3 years after they first launched. Blinkx make money through running ads alongside the videos they index, acting as a huge video search tool. They have certainly had a good year, as the 400% share increase shows. It’s also encouraging to see that online video isn’t just about Youtube and there are some other serious players in the market with unique offerings.
Online video ads reach half of U.S. users
While some research shows that advertisers are cautious over online video advertising, due to factors such as standardisation of ad formats, online video advertising is going from strength to strength. A recent study from ComScore (the people who measure things), found that just over 45.4% of users in America viewed at least one video ad over a month. But more impressively, were exposed to 32.2 videos each, on average. That’s over 4.3 million video ads that were served to the online U.S. population in September 2010. This shows the power of online video ads to get right in front of your target audience. And while there are some definite rights and wrongs in the content of the video ad, I think we’ll see this grow even more and prove itself as a valuable industry up there with TV.
Comedian makes $315,000 from online video
A recent study found that comedians top the bill for online video earnings, and one in particular is doing very well. A recent study found that comedian Shane Dawson, who amassed 431.7 million online video views in the past year made $315,000 from his content, through ad revenue. He came out top for independent earners on Youtube and it’s certainly an aspirational case study that shows the business of online video isn’t just for big brands.
Kia spend a third of budget on online video
In a bold move, Kia Motors have invested a third of their £2 million marketing budget for the new Sportage model, into online video. We’ve seen the motor industry embracing social media more and more – with Ford launching a model through Facebook – and this shows the commitment that some brands are making to online video. Not so much an add-on or a nice to have, but a central facet of a multi-million pound campaign. The online campaign will focus on the central characters from the TV adverts and include home-page takeovers and video ads. Cases like this help to solidify online video as a serious marketing avenue that can bring a campaign to life and help you get that extra bang for your buck.
20% of downstream internet traffic is to Netflix
In a huge coup for Netflix, a recent study found that 20% of peak time donwstream internet traffic was streaming video from their site. This is great news for Netflix, and perhaps not so great news for the DVD market. If Netflix were available in Ireland I would be there in an instant and would choose to view all films in this way, as it simply doesn’t make sense to invest in a DVD anymore and I expect that even the gift market for this may eventually die out. 20% is a huge figure and shows how much Netflix has staked its claim in this market.
2 billion videos viewed each month Facebook
In June 2010 Facebook released some interesting stats into their online video offering, which show the huge potential it has to own this market. They revealed that as well as 2 billion video views on its site each month, there were 415,000 online video uploads each day. While it may not be a contender to Youtube just yet, the sharing capabilities within Facebook and the ease of connecting with your community show the potential for this to grow. Interestingly, Youtube now offer the option of connecting with Facebook instead of logging in with your gmail account. This shows Youtube recognises the power to use the huge community on Facebook, something it can’t compete with, to combine with its own wealth of online video.
Live stream video viewing up by 650%
In their most recent report into online video, Comscore announced that the amount of live-streamed video we’re watching has grown by 648% over the past year. This is absolutely phenomenal growth and compares to a (still impressive) 68% increase in video views on Youtube. While it may still form a minor part of the online video market, live streaming is growing in popularity and use, as we become more accustomed to this form of content, both as consumers and producers. UStream are owning the market here, but Facebook are quickly getting in on the game – recently introducing LiveStream integration with Facebook pages. This has the potential to hugely increase the live stream video market and see it really reach the mainstream.
This guest post is by Roman from how this website makes money.
Two years ago I stumbled across the concept of blogging for money. Instantly it hit me as the perfect thing: sit behind a computer, design a site, write, be my own boss, work from home, what could be better? I knew nothing about traffic, SEO, backlinks, Pagerank, or keywords. I knew nothing about how to make money with a website. So what did I do next? I registered the domain name howthiswebsitemakesmoney.
Looking back all I can do is laugh at my arrogance. Like thousands before me and thousands who will come after me, my first attempt at blogging was a site about making money online.
Two years later, I know how to start a site, I know how to write content, I know about SEO, I know about backlinks, I know how to add advertisements … but I still do not know how to make good money online. The site makes dimes a day, not dollars.
The site has been two years of disappointment. Two years of waking up in the morning and seeing the same green egg in AdSense. Two years of waiting for a four-digit affiliate check with my name on it. Two years of working without pay. Two years of scratching my head.
So I asked for advice, and every time the reply was the same: create a site about something else. Create a site about what you know and what you enjoy. Do not create a site with the intent to make money, create a site with the intent to help people by doing something you enjoy doing.
What happened when I changed my intent
Six months ago I created a new site. This time my intent was pure pleasure.
I live in Prague and I love it here. So I made a little site about how great Prague is and what people should do when they come for a visit. It was built in a month. In a gust of activity I designed the site and wrote the content.
It was so easy. I did not agonize over what to write about. The content flowed effortlessly from my head to the keyboard. I did not have to take long walks with the dog or waste water standing dazed in the shower coming up with new ideas. I just sat down at the computer and wrote about what I know. It was so easy I actually looked forward to it.
As an afterthought, I created a simple page where people can order a real postcard from Prague. Visitors select a picture of Prague and fill out a form indicating what they want written on the postcard. After they hit the Submit button I get the request by email. I grab a postcard and, like an ancient scribe long before computers, lick the tip of the pen and write. After pounding a Prague stamp on the postcard I toss it into the mailbox on my way to work. I charge $4.00 for this five minutes of work.
I created this site with no aspirations of becoming rich, no day dreams of shaking hands with Oprah, no imagined scenes of telling my employer to find some other donkey to kick around. I created the website because it was easy for me to do and I enjoyed it. I made it because I needed a break from my ‘real’ website. I expected nothing to happen.
Again, I was wrong.
My hand is ink blue from all the postcards I have written.
I wrote a postcard from a son playing a trick on his mother: “Hi, Mom! Sorry for not calling in last few days. But I am in Prague with friends. Having a great time and the beer is sooo cheap. Say hi to Dad.”
I have written postcards to countries all over the world. Some of them in languages other then English—I have no idea what I am writing. Fortunately, the order form does not allow Chinese characters!
I get emails from people thanking me for the information they found on the site, thanking me for the postcard, asking for more information.
I feel like I am making the world a better place. I made a website about something I know about and am interested in and people are thanking me. Emotionally it is a soft, warm, fuzzy ball.
And yes, I am making money.
Intend to enjoy and you might make money
I learned a lot about making money online not from my site about making money, but from licking postage stamps.
New arrivals to the make-money-online scene go through the same initiation—they start out with the intent to make money, then fail to make more then a pile of pennies. For some it means the end and they quit, but for others this brutal introduction teaches them that their intent needs to change.
Of course, making money is about traffic, clicks, affiliates, backlinks SEO, but it’s also about finding something you enjoy doing. If your intent is only to make money the odds are stacked against you: you will probably quit. But if your intent is to do something you enjoy then you will keep moving forward until one day, you will be surprised to find that you are making money.
What’s your intent?
Roman intends to figure out how this website makes money. He has been trying to do that for two long years, so when he needs a break and do something fun he goes onto his other website to send a real postcard to his mother who misses him very much.
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Adobe releases Lightroom 3.3, ACR 6.3 & Lens Profile Downloader <b>...</b>
Adobe releases Lightroom 3.3, ACR 6.3 & Lens Profile Downloader: Adobe has released Photoshop Lightroom 3.3, Camera Raw 6.3 and DNG Converter 6.3. These are final versions of updates that were originally posted as 'release candidates' ...
Small Business <b>News</b>: The Small Business Samba
From the slow dance Republicans and Democrats have been doing in Washington the last few weeks over tax cuts and jobless benefit extensions approved earlier.
Cake Wrecks: BREAKING <b>NEWS</b>
BREAKING NEWS. Monday, December 6, 2010. Michael Jackson is DEAD!!!!! But he still somehow managed to release a new album this month called "Michael." Great. I'm a fully functioning human being that can't even remember to take out the ...
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Adobe releases Lightroom 3.3, ACR 6.3 & Lens Profile Downloader <b>...</b>
Adobe releases Lightroom 3.3, ACR 6.3 & Lens Profile Downloader: Adobe has released Photoshop Lightroom 3.3, Camera Raw 6.3 and DNG Converter 6.3. These are final versions of updates that were originally posted as 'release candidates' ...
Small Business <b>News</b>: The Small Business Samba
From the slow dance Republicans and Democrats have been doing in Washington the last few weeks over tax cuts and jobless benefit extensions approved earlier.
Cake Wrecks: BREAKING <b>NEWS</b>
BREAKING NEWS. Monday, December 6, 2010. Michael Jackson is DEAD!!!!! But he still somehow managed to release a new album this month called "Michael." Great. I'm a fully functioning human being that can't even remember to take out the ...
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Adobe releases Lightroom 3.3, ACR 6.3 & Lens Profile Downloader <b>...</b>
Adobe releases Lightroom 3.3, ACR 6.3 & Lens Profile Downloader: Adobe has released Photoshop Lightroom 3.3, Camera Raw 6.3 and DNG Converter 6.3. These are final versions of updates that were originally posted as 'release candidates' ...
Small Business <b>News</b>: The Small Business Samba
From the slow dance Republicans and Democrats have been doing in Washington the last few weeks over tax cuts and jobless benefit extensions approved earlier.
Cake Wrecks: BREAKING <b>NEWS</b>
BREAKING NEWS. Monday, December 6, 2010. Michael Jackson is DEAD!!!!! But he still somehow managed to release a new album this month called "Michael." Great. I'm a fully functioning human being that can't even remember to take out the ...
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Adobe releases Lightroom 3.3, ACR 6.3 & Lens Profile Downloader <b>...</b>
Adobe releases Lightroom 3.3, ACR 6.3 & Lens Profile Downloader: Adobe has released Photoshop Lightroom 3.3, Camera Raw 6.3 and DNG Converter 6.3. These are final versions of updates that were originally posted as 'release candidates' ...
Small Business <b>News</b>: The Small Business Samba
From the slow dance Republicans and Democrats have been doing in Washington the last few weeks over tax cuts and jobless benefit extensions approved earlier.
Cake Wrecks: BREAKING <b>NEWS</b>
BREAKING NEWS. Monday, December 6, 2010. Michael Jackson is DEAD!!!!! But he still somehow managed to release a new album this month called "Michael." Great. I'm a fully functioning human being that can't even remember to take out the ...
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Adobe releases Lightroom 3.3, ACR 6.3 & Lens Profile Downloader <b>...</b>
Adobe releases Lightroom 3.3, ACR 6.3 & Lens Profile Downloader: Adobe has released Photoshop Lightroom 3.3, Camera Raw 6.3 and DNG Converter 6.3. These are final versions of updates that were originally posted as 'release candidates' ...
Small Business <b>News</b>: The Small Business Samba
From the slow dance Republicans and Democrats have been doing in Washington the last few weeks over tax cuts and jobless benefit extensions approved earlier.
Cake Wrecks: BREAKING <b>NEWS</b>
BREAKING NEWS. Monday, December 6, 2010. Michael Jackson is DEAD!!!!! But he still somehow managed to release a new album this month called "Michael." Great. I'm a fully functioning human being that can't even remember to take out the ...
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Adobe releases Lightroom 3.3, ACR 6.3 & Lens Profile Downloader <b>...</b>
Adobe releases Lightroom 3.3, ACR 6.3 & Lens Profile Downloader: Adobe has released Photoshop Lightroom 3.3, Camera Raw 6.3 and DNG Converter 6.3. These are final versions of updates that were originally posted as 'release candidates' ...
Small Business <b>News</b>: The Small Business Samba
From the slow dance Republicans and Democrats have been doing in Washington the last few weeks over tax cuts and jobless benefit extensions approved earlier.
Cake Wrecks: BREAKING <b>NEWS</b>
BREAKING NEWS. Monday, December 6, 2010. Michael Jackson is DEAD!!!!! But he still somehow managed to release a new album this month called "Michael." Great. I'm a fully functioning human being that can't even remember to take out the ...
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Online video is well and truly, having the best time of its life right now. It seems to be factoring in every marketing plan worth its salt, with some incredible videos being produced by brands that are lighting up social media. I wanted to explore the state of the online video industry a bit further and delve into the stats that show the huge growth curve online video is currently on. Right now it is one of the most fascinating aspects of online, as brands continue to push the boundaries of what’s possible and engaging the audience in completely new ways. It is a seriously big business and one that every brand wants to be a part of. And it’s easy to see why..
Over 35 hours of video uploaded to YouTube every minute
This stat on its own is pretty stunning and quite hard to get your head around. But when you look at in in the context of the past 3 years, or even 6 months, you realise just how impressive this is. The graph below from Youtube shows the average hours of video uploaded every minute, back to June 2007. While this started at 6 hours, in the past 6 months it stood at 23. That’s a huge increase of 12 hours per minute in just 6 months :
That is some seriously impressive growth and also shows that just as much as brand video is growing, ugc is growing at a staggering rate, due largely to the growth in mobile and ease of uploading. As Youtube note themselves there are other factors, such as upping the time limit in videos, which would obviously attribute for an increase in the total length of video uploads. But this is impressive nonetheless.
Blinkx shares up by 400%
At the business end of video, Blinkx are showing that online video is starting to become a profitable industry. While Google still won’t reveal whether Youtube is making them money or not, Blinkx have recently announced their first ever turn in profit in the 6 months up to September. And it comes 3 years after they first launched. Blinkx make money through running ads alongside the videos they index, acting as a huge video search tool. They have certainly had a good year, as the 400% share increase shows. It’s also encouraging to see that online video isn’t just about Youtube and there are some other serious players in the market with unique offerings.
Online video ads reach half of U.S. users
While some research shows that advertisers are cautious over online video advertising, due to factors such as standardisation of ad formats, online video advertising is going from strength to strength. A recent study from ComScore (the people who measure things), found that just over 45.4% of users in America viewed at least one video ad over a month. But more impressively, were exposed to 32.2 videos each, on average. That’s over 4.3 million video ads that were served to the online U.S. population in September 2010. This shows the power of online video ads to get right in front of your target audience. And while there are some definite rights and wrongs in the content of the video ad, I think we’ll see this grow even more and prove itself as a valuable industry up there with TV.
Comedian makes $315,000 from online video
A recent study found that comedians top the bill for online video earnings, and one in particular is doing very well. A recent study found that comedian Shane Dawson, who amassed 431.7 million online video views in the past year made $315,000 from his content, through ad revenue. He came out top for independent earners on Youtube and it’s certainly an aspirational case study that shows the business of online video isn’t just for big brands.
Kia spend a third of budget on online video
In a bold move, Kia Motors have invested a third of their £2 million marketing budget for the new Sportage model, into online video. We’ve seen the motor industry embracing social media more and more – with Ford launching a model through Facebook – and this shows the commitment that some brands are making to online video. Not so much an add-on or a nice to have, but a central facet of a multi-million pound campaign. The online campaign will focus on the central characters from the TV adverts and include home-page takeovers and video ads. Cases like this help to solidify online video as a serious marketing avenue that can bring a campaign to life and help you get that extra bang for your buck.
20% of downstream internet traffic is to Netflix
In a huge coup for Netflix, a recent study found that 20% of peak time donwstream internet traffic was streaming video from their site. This is great news for Netflix, and perhaps not so great news for the DVD market. If Netflix were available in Ireland I would be there in an instant and would choose to view all films in this way, as it simply doesn’t make sense to invest in a DVD anymore and I expect that even the gift market for this may eventually die out. 20% is a huge figure and shows how much Netflix has staked its claim in this market.
2 billion videos viewed each month Facebook
In June 2010 Facebook released some interesting stats into their online video offering, which show the huge potential it has to own this market. They revealed that as well as 2 billion video views on its site each month, there were 415,000 online video uploads each day. While it may not be a contender to Youtube just yet, the sharing capabilities within Facebook and the ease of connecting with your community show the potential for this to grow. Interestingly, Youtube now offer the option of connecting with Facebook instead of logging in with your gmail account. This shows Youtube recognises the power to use the huge community on Facebook, something it can’t compete with, to combine with its own wealth of online video.
Live stream video viewing up by 650%
In their most recent report into online video, Comscore announced that the amount of live-streamed video we’re watching has grown by 648% over the past year. This is absolutely phenomenal growth and compares to a (still impressive) 68% increase in video views on Youtube. While it may still form a minor part of the online video market, live streaming is growing in popularity and use, as we become more accustomed to this form of content, both as consumers and producers. UStream are owning the market here, but Facebook are quickly getting in on the game – recently introducing LiveStream integration with Facebook pages. This has the potential to hugely increase the live stream video market and see it really reach the mainstream.
This guest post is by Roman from how this website makes money.
Two years ago I stumbled across the concept of blogging for money. Instantly it hit me as the perfect thing: sit behind a computer, design a site, write, be my own boss, work from home, what could be better? I knew nothing about traffic, SEO, backlinks, Pagerank, or keywords. I knew nothing about how to make money with a website. So what did I do next? I registered the domain name howthiswebsitemakesmoney.
Looking back all I can do is laugh at my arrogance. Like thousands before me and thousands who will come after me, my first attempt at blogging was a site about making money online.
Two years later, I know how to start a site, I know how to write content, I know about SEO, I know about backlinks, I know how to add advertisements … but I still do not know how to make good money online. The site makes dimes a day, not dollars.
The site has been two years of disappointment. Two years of waking up in the morning and seeing the same green egg in AdSense. Two years of waiting for a four-digit affiliate check with my name on it. Two years of working without pay. Two years of scratching my head.
So I asked for advice, and every time the reply was the same: create a site about something else. Create a site about what you know and what you enjoy. Do not create a site with the intent to make money, create a site with the intent to help people by doing something you enjoy doing.
What happened when I changed my intent
Six months ago I created a new site. This time my intent was pure pleasure.
I live in Prague and I love it here. So I made a little site about how great Prague is and what people should do when they come for a visit. It was built in a month. In a gust of activity I designed the site and wrote the content.
It was so easy. I did not agonize over what to write about. The content flowed effortlessly from my head to the keyboard. I did not have to take long walks with the dog or waste water standing dazed in the shower coming up with new ideas. I just sat down at the computer and wrote about what I know. It was so easy I actually looked forward to it.
As an afterthought, I created a simple page where people can order a real postcard from Prague. Visitors select a picture of Prague and fill out a form indicating what they want written on the postcard. After they hit the Submit button I get the request by email. I grab a postcard and, like an ancient scribe long before computers, lick the tip of the pen and write. After pounding a Prague stamp on the postcard I toss it into the mailbox on my way to work. I charge $4.00 for this five minutes of work.
I created this site with no aspirations of becoming rich, no day dreams of shaking hands with Oprah, no imagined scenes of telling my employer to find some other donkey to kick around. I created the website because it was easy for me to do and I enjoyed it. I made it because I needed a break from my ‘real’ website. I expected nothing to happen.
Again, I was wrong.
My hand is ink blue from all the postcards I have written.
I wrote a postcard from a son playing a trick on his mother: “Hi, Mom! Sorry for not calling in last few days. But I am in Prague with friends. Having a great time and the beer is sooo cheap. Say hi to Dad.”
I have written postcards to countries all over the world. Some of them in languages other then English—I have no idea what I am writing. Fortunately, the order form does not allow Chinese characters!
I get emails from people thanking me for the information they found on the site, thanking me for the postcard, asking for more information.
I feel like I am making the world a better place. I made a website about something I know about and am interested in and people are thanking me. Emotionally it is a soft, warm, fuzzy ball.
And yes, I am making money.
Intend to enjoy and you might make money
I learned a lot about making money online not from my site about making money, but from licking postage stamps.
New arrivals to the make-money-online scene go through the same initiation—they start out with the intent to make money, then fail to make more then a pile of pennies. For some it means the end and they quit, but for others this brutal introduction teaches them that their intent needs to change.
Of course, making money is about traffic, clicks, affiliates, backlinks SEO, but it’s also about finding something you enjoy doing. If your intent is only to make money the odds are stacked against you: you will probably quit. But if your intent is to do something you enjoy then you will keep moving forward until one day, you will be surprised to find that you are making money.
What’s your intent?
Roman intends to figure out how this website makes money. He has been trying to do that for two long years, so when he needs a break and do something fun he goes onto his other website to send a real postcard to his mother who misses him very much.
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