Wednesday, August 3, 2011

Affiliate Making Money




The Federal Trade Commission has gone to war against all the fake news sites. If you’ve visited almost any real news site recently, you’ve most likely seen these advertisements that advertise a “special report” from some news station you never heard of, has discovered the cure to belly fat or a special new secret to working from home. First these fake news sites completely ticked-off the public, who filed complaints against the owners with everyone from the FBI to the FTC. The FTC took the complaints seriously and earlier this year filed several lawsuits against those involved in these practices.


However, while this is progress, the FTC has completely ignored the actions of the large companies that allow these types of advertisements.


The issue here is simple: while the advertisers, and affiliate networks are being targeted by the FTC for compliance actions for creating these deceptive websites, the large advertising networks, including Pulse360 and AOL’s own network continues to run these ads, knowing that they are deceptive and causing harm to consumers. Worse, the companies that run these ads are major news organizations, where the ads seem like real news stories embedded in the content.


When I was talking to the writer for this AdAge article, I pointed out that the VP of Sales at MSNBC, Kyoo Kim has recognized this as a problem and said almost 18 months ago that they would no longer allow these advertisements. As the reporter of the AdAge story pointed out, the original story, also run by MSNBC was still actually flanked by these advertisements. They knew that these ads were a problem, admitted it, but then went back on their promise and continued to make money from it.

Continued on the next page


Linda Harvey of Mission America is increasingly combining her blistering anti-gay rhetoric with her stringent opposition to the rights of workers and organized labor, targeting a National Education Association affiliate for providing scholarships for LGBT students. Harvey, who last said that “demonic manipulation” was making kids gay, now implies that teachers unions are enticing children to become gay so they can receive money for college. According to Harvey, the union is offering a “financial incentives” for students “to be actively engaged in both the political goals of homosexuals as well as the risky behavior,” which may be especially appealing for students going to college “in these tough economic times”:



Harvey: The group’s website says they raise money for teen scholarships given to those kids who consider themselves homosexual. The past few years the scholarship winners have not simply been young people persuaded to be in this deviant lifestyle, but are students who have unfortunately bought the party line and become involved in activism projects like homosexual clubs and the pro-homosexual Day of Silence in their schools. And so now kids are given financial incentives to be actively engaged in both the political goals of homosexuals as well as the risky behavior. This is appalling. In these tough economic times many kids will be struggling to get money together for college and here we have a really sleazy connection for them to make. It’s just one more outrageous thing going on with our teachers’ unions.




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