In order to promote your blog effectively, you'll need to employ the same search engine optimization (SEO) techniques that professional online marketers use to ensure maximum visibility and top rankings for their sites. Understanding the way Google and other search engines analyze your online blog can help you increase your readership and improve your overall rankings, leading to increased revenues for your blog. Here are five SEO hints that will help your blog receive the attention it deserves from readers and the income you need to keep your website afloat.
Diversify your Content
When Google introduced its Universal Search interface in 2007, it changed the way results are displayed on its front page and revolutionized the field of SEO. Rather than simply displaying the top ranked searches in order, Google Universal Search displays top results for a variety of categories including images, news, videos, blogs, and even scholarly documents. This opens up opportunities for innovative bloggers who incorporate these kinds of content into their website, allowing them to achieve higher rankings and even, in some cases, producing front page placement for highly-rated images, videos, and other content.
Keywords Count
In order to get the most from your uploaded content, it's essential to tag it properly with relevant keywords. This will allow the search engines to rank it correctly, ensuring that your content is seen by interested users. Proper keyword tags are especially essential when uploading videos, images, and news articles because these types of content can sometimes lead to front page rankings for even the smallest blogs. Properly tagging your content ensures that the automated systems that scan online content categorize your uploaded materials correctly and that your blog gets the rankings and readership it deserves.
Be Upfront with Readers
By putting the topic of your blog post, including the main keywords, in your title and first paragraph you can ensure that readers and search engine systems can find your content easily. Don't overuse your main keywords, however; search engines penalize websites for keyword stuffing, so use different forms rather than repeating the same term over and over. Main keyword frequency should ideally range between one and three percent according to experts. Additionally, make sure you're providing solid informational content; search engines reward informative content with higher rankings.
Relevance is Rewarded
Choosing keywords that relate directly to your content helps the search engines classify your blog entries and your readers find your content more easily. There are a number of online tools that will help you determine the best keywords for your content; one of the best is the Google Keyword Tool, which provides detailed information about keyword searches. Designed to work with Google AdWords, the tool is free to use and provides users with a ranked range of keywords for various concepts and can even filter an existing website to find appropriate keywords for your content.
Brand your Blog
While WordPress and other online blogging sites provide a useful training ground for aspiring bloggers, procuring your own web domain name is vital in order to be taken seriously. Select a domain name that reflects your subject matter and is easy to remember. This will help you attract and retain readers and position your blog for growth and increased name recognition, allowing you to make the most of your online presence and providing added opportunities for increased revenues from your blogging efforts.
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